How to Do Keyword Research for Blogger Blogs in 2025
Introduction
If you want your Blogger blog to rank on Google in 2025, keyword research is the most important step you cannot ignore. Every successful blogger understands that writing quality content is not enough — you need to target the right audience by using the right keywords. Keyword research helps you identify what your readers are searching for and allows you to create blog posts that answer their questions better than your competitors.
In this article, we will dive deep into how to do keyword research for Blogger blogs in 2025. You’ll learn about the latest tools, strategies, and tips to find profitable keywords, optimize your blog posts, and grow organic traffic.
What is Keyword Research?
Keyword research is the process of identifying words and phrases (keywords) that people type into search engines like Google to find information. For example, if you run a blog about cooking, keywords like “easy dinner recipes” or “healthy breakfast ideas” may bring traffic to your site.
In blogging, keyword research serves three main purposes:
- Understanding user intent – Know what your readers are searching for.
- Finding opportunities – Discover low-competition keywords where you can rank.
- Traffic growth – Drive targeted visitors who are more likely to engage with your blog.
Why is Keyword Research Important in 2025?
Search engines evolve every year, and so does SEO. In 2025, Google continues to focus on user intent, AI-driven algorithms, and helpful content. This means keyword stuffing or blindly picking random keywords no longer works.
Here’s why keyword research is more important than ever in 2025:
- Voice Search Optimization – More users search through voice assistants like Alexa, Google Assistant, and Siri. Keywords are now longer and conversational.
- AI-driven search results – Tools like Google’s Search Generative Experience (SGE) prioritize context over exact keywords.
- Competition in blogging – Millions of blogs exist, but only those with proper keyword strategies will rank.
- Earning potential – Correct keyword targeting increases ad revenue and affiliate sales.
Without proper keyword research, your blog posts may never reach the right audience.
Types of Keywords You Should Know
Before starting keyword research, you need to understand the different types of keywords:
- Short-tail keywords (1–2 words): Example – “blogging tips.” These have high search volume but high competition.
- Long-tail keywords (3–6 words): Example – “best blogging tips for beginners in 2025.” These are easier to rank and attract targeted traffic.
- Informational keywords: Example – “how to start a blog.” Users want knowledge, not products.
- Commercial keywords: Example – “best laptop for blogging.” These keywords have buyer intent and help monetize your blog.
- Navigational keywords: Example – “Blogger login.” Users already know where they want to go.
For Blogger blogs in 2025, focusing on long-tail and informational keywords is the best strategy to grow traffic and authority.
Step-by-Step Guide to Doing Keyword Research in 2025
1. Understand Your Blog Niche
Before diving into tools, define your niche clearly. Are you writing about blogging tips, recipes, travel, or technology? A clear niche helps you target relevant keywords instead of chasing random ones.
Example: If your niche is “Blogging Tips,” you can create keyword categories like:
- SEO strategies
- Blogger tutorials
- Blog monetization
- Content creation
2. Use Free and Paid Keyword Research Tools
Keyword tools in 2025 are smarter and more AI-powered than ever. Here are the best options for Blogger users:
- Google Keyword Planner (free) – Great for beginner bloggers.
- Ubersuggest – Easy-to-use tool that shows search volume, competition, and keyword ideas.
- Ahrefs / SEMrush (paid) – Advanced tools for deep keyword insights.
- AnswerThePublic – Helps find question-based keywords.
- Google Trends – Discover trending topics and seasonal keywords.
- Keywords Everywhere (browser extension) – Shows keyword metrics while browsing.
Pro Tip: Always cross-check keywords with at least two tools for accuracy.
3. Focus on Search Intent
In 2025, Google prioritizes intent-based search results. There are three types of intent:
- Informational – User wants to learn something. Example: “What is keyword research?”
- Transactional – User wants to buy something. Example: “Best hosting for Blogger blogs.”
- Navigational – User wants a specific site. Example: “Blogger dashboard login.”
Make sure your content matches the keyword intent.
4. Analyze Keyword Difficulty and Volume
Not all keywords are worth targeting. Look for a balance between search volume (how many people search monthly) and keyword difficulty (competition).
- High volume + low difficulty = Best opportunity.
- High difficulty keywords = Avoid if you’re new.
- Long-tail keywords = Easier to rank and drive targeted visitors.
5. Spy on Competitors
Check what keywords your competitors are ranking for. Use Ahrefs, SEMrush, or Ubersuggest to find competitor keyword data. This helps you:
- Discover untapped keywords.
- See which blog posts bring them the most traffic.
- Create better, more detailed content.
6. Create a Keyword List
Once you have enough keyword ideas, organize them in a spreadsheet. Divide them into categories like:
- Primary keywords (main focus)
- Secondary keywords (supporting terms)
- LSI keywords (related terms for natural writing)
Example for “Keyword Research” article:
- Primary keyword: keyword research
- Secondary keywords: best keyword tools, keyword research for bloggers, how to find low competition keywords
- LSI keywords: search intent, long-tail keywords, SEO strategy
7. Use Keywords in the Right Places
Placing keywords strategically is just as important as finding them. For Blogger blogs, use your keywords in:
- Blog post title
- Meta description
- URL slug
- Introduction (first 100 words)
- Subheadings (H2, H3 tags)
- Throughout the content naturally
- Image alt text
Avoid keyword stuffing — instead, write naturally while maintaining SEO.
Advanced Keyword Research Tips for Blogger Blogs in 2025
- Leverage AI Tools – Use AI keyword clustering tools to group related keywords and create topic clusters.
- Optimize for Voice Search – Use conversational keywords like “how do I start a Blogger blog for free?”
- Target Featured Snippets – Create content that directly answers questions to capture the “Position Zero” on Google.
- Seasonal Keywords – If you run a festival, event, or travel blog, track Google Trends for seasonal spikes.
- Local Keywords – Add location-based keywords like “best blogging tips in India 2025” to rank for local searches.
- Update Old Content – Re-optimize old blog posts with fresh keyword research to keep rankings strong.
Common Mistakes Bloggers Make in Keyword Research
- Choosing keywords only based on high search volume.
- Ignoring search intent and targeting irrelevant traffic.
- Overusing exact match keywords (keyword stuffing).
- Forgetting long-tail keywords that are easier to rank.
- Not updating keyword strategy as trends change.
Avoid these mistakes to build a long-term successful Blogger blog.
Read Also: How to choose best niche for blogger
Example: Keyword Research in Action
Let’s say you run a Blogger blog about personal finance.
- Use Ubersuggest to find keyword ideas.
- Primary keyword: “best investment options in 2025.”
- Long-tail keywords:
- “safe investment options in India 2025”
- “where to invest money for beginners”
- “top mutual funds 2025”
- Create an article targeting all these keywords naturally.
- Optimize title: “Best Investment Options in 2025: Where Beginners Should Invest Money.”
- Add supporting keywords in subheadings and content.
This way, you target multiple relevant searches with one blog post.
Future of Keyword Research for Bloggers
By 2025 and beyond, keyword research will continue evolving. With AI-powered search engines and personalized results, bloggers must focus on:
- User-focused content – Create helpful, problem-solving content.
- Semantic SEO – Use related terms and phrases, not just exact keywords.
- Continuous optimization – Keyword research is not one-time; it’s ongoing.
- AI + human creativity – Use AI tools for research but add your unique voice.
Conclusion
If you want to grow your Blogger blog in 2025, mastering keyword research is the foundation. It helps you discover what your readers want, beat your competitors, and rank higher in Google search results.
Start by defining your niche, using the right tools, analyzing keyword difficulty, and targeting long-tail keywords. Always focus on search intent and update your keyword strategy regularly. With consistent effort, keyword research will unlock endless opportunities to grow traffic, increase revenue, and build a successful Blogger blog.